Our strategy

A new strategy shaped by you

We’ve launched a new Corporate Strategy - Homes that Build Futures - to guide us over the next five years. It sets out what we need to achieve for you and your communities, how we’ll make that happen and the right order we need to do it in. 

You’ve shaped our strategy by sharing your views through customer surveys, our annual Big Door Knock, face-to-face conversations, panels, forums and more. You told us that getting the basics right matters most - safe homes, reliable repairs, clear communication, and a landlord you can trust – and these priorities are at the heart of our strategy.

Our vision

• By 2030, customers will experience safe, well-maintained homes, reliable services and a landlord they can trust.
• We will be known as a disciplined and accountable organisation that gets the basics right, listens carefully and uses evidence to make the right decisions.
• Every colleague, whatever their role, will recognise that the people who live in our homes are our customers. We all play a part in delivering for them.
• This builds on our previous strategy, ensuring we're led by our social purpose and everything we do focuses on delivering homes that build futures.

Our strategic priorities

Our four strategic priorities set out what we will achieve by 2030. They are clear, focused and grounded in our responsibility as a landlord.