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The timing to launch a refreshed brand has never been better, we’ve past our 50-year mark, our new website and customer portal have launched, and as we keep moving forward as a business, our brand needs to move with us.
Our in-house design team have worked hard to ensure that our brand is future proof, meets accessibility criteria and is easily adaptable for various online platforms. You’ll see we’ve updated our typeface (and reinstated the capital M), our classic triangle has evolved into a keyhole and we have a more vibrant colour palette. You’ll also see that we’ve brought together our shared ownership and charitable arm too so that we are consistent, professional and easily identified across the sector.
The new 'Moat' brand will be a soft launch, gradually implemented across all of our platforms over coming months. Take a look at our video below to see our logo in action.